English: A huge billboard advertisement in Shibuya (Tokyo, Japan). A pedestrian may use a cellphone to read the QR code (barcode) with the phone's camera. The phone will open a web browser to the URL encoded in the QR code, in this case a specialized search engine (which does not seem to have a connection to "Cosmos group" seen under the ad, nor to the other ad on the right). Something surprising is that the ad consists of the QR alone, meaning that the public will open the web page out of curiosity, not knowing what kind of website they will get (see Viral marketing). The support seems to be a LCD but the image is static, no animation. The advertised QR code's URL target is http://sagasou.mobi.