English: The 100% Cinta (love) Indonesia campaign logo, is a campaign to promote Indonesian brands and products. The colors in the logo represent the colors of land and sea of Indonesian archipelago. Red and white represent the national color of Indonesian flag. Red symbolize bravery, white symbolize sacredness. The colors also symbolize Indonesian diversity and creativity. The typography of the letters exceeding the color rectangular borders was meant to imply creativity beyond the lines, or thinking "out of the box", as a collective expression to built Indonesia as a creative nation. The simple message contained in the logo is easily and widely understood internationally crossed boundaries of cultures. The logo is to remind that Indonesia deserve to be recognize as an advance and creative nation. International meanings of the logo: To declare to the world that all of the works, arts, brands and products that have been made was created out of our 100% love as Indonesians. What have been bought, used, enjoyed and displayed is the reflection of our appreciation for our culture, tradition and love for the country. All in the name of love for the nation. Indonesia. Domestic meanings of the logo: As the expression of common effort, to support each other in collective perception to build Indonesian identity as a creative nation. Our 100% love is absolute, everything is expressed in what we make, create, taste, and use. In our heart is always Indonesia.